IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE






ms [ems] is a creative studio working actively in the analysis and conceptualisation of contemporary brand storytelling.

A philosophical framework in which cross-cultural understanding transforms creativity into compelling content, and the infusion of energy sparks performance in every project. We believe in honest interactions and in building strong narratives for brands.

Contributing within brand- and concept development, activations, installations and music direction with comissions including Asics, Niko June, Wood Wood, NSS Magazine and Prawn.























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    ROSKILDE FESTIVAL / WOOD WOOD

    Developing and launching the WOOD WOOD Artefact take-back pop-up store at Roskilde Festival. Showcasing the program as a physical installation of repurposing and repairing used W.W. clothes.

    In a space dominated by cheap outlet setups, the concept addressed the challenge of participating with a retail concept while encouraging customers to prolong the lifetime of their clothes.

    Construction made in creative collaboration with Studio Gestalt
    DEVELOPMENT, CREATIVE DIRECTION & PRODUCTION