ms [ems] is a creative studio and active research practice dedicated to conceptualising the perspective of energy and performance in contemporary storytelling. Assisting both established and emerging brands with a framework for development and delivering projects tied to cultural analysis with a forever off/online approach.

”irony as the letters, sensitivity as the name, energy as a service” could be interpreted as a slogan or a philosophical statement, suggesting a layered perspective on life and interactions:

”irony as the letters”: This could imply that there are often layers of irony or unexpected meanings within written or spoken language. It highlights the complexity and nuance of communication.

”sensitivity as the name”: This suggests valuing sensitivity or honesty in interactions. It could imply understanding and considering relationships as important.

”energy as a service”: This phrase could be taken literally, referring to providing energy as a utility service. However, in the context of the other phrases, it might also suggest a broader interpretation. It could mean offering an energetic desire for performance or support as a service to others. When integrated, the statement advocates for understanding the complexities of communication, valuing a philosophy of honesty and cultural dedication in the support of others.

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