”irony as the letters, sensitivity as the name, energy as a service” could be interpreted as a slogan or a philosophical statement, suggesting a layered perspective on life and interactions:
”irony as the letters”: This could imply that there are often layers of irony or unexpected meanings within written or spoken language. It highlights the complexity and nuance of communication.
”sensitivity as the name”: This suggests valuing sensitivity or honesty in interactions. It could imply understanding and considering relationships as important.
”energy as a service”: This phrase could be taken literally, referring to providing energy as a utility service. However, in the context of the other phrases, it might also suggest a broader interpretation. It could mean offering an energetic desire for performance or support as a service to others. When integrated, the statement advocates for understanding the complexities of communication, valuing a philosophy of honesty and cultural dedication in the support of others.
SOUNDCLOUD
Digital campaign
Presenting the first WOOD WOOD digital campaign for the pre-fall 2023 collection. Going digital to also cater for an online community with online possibilities. Working with Tideland Studio for animation.
Showing the campaign video on all platforms, retail and WW showrooms.
ART DIRECTION