IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE




ms [ems] is a creative studio and active research practice dedicated to conceptualising the perspective of energy and performance in contemporary storytelling. Assisting both established and emerging brands with a framework for development and delivering projects tied to cultural analysis with a forever off/online approach. 

”irony as the letters, sensitivity as the name, energy as a service” could be interpreted as a slogan or a philosophical statement, suggesting a layered perspective on life and interactions: 

”irony as the letters”: This could imply that there are often layers of irony or unexpected meanings within written or spoken language. It highlights the complexity and nuance of communication. 

”sensitivity as the name”: This suggests valuing sensitivity or honesty in interactions. It could imply understanding and considering relationships as important. 

”energy as a service”: This phrase could be taken literally, referring to providing energy as a utility service. However, in the context of the other phrases, it might also suggest a broader interpretation. It could mean offering an energetic desire for performance or support as a service to others. When integrated, the statement advocates for understanding the complexities of communication, valuing a philosophy of honesty and cultural dedication in the support of others.




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SNOW PEAK

Community fouraging event

Introducing a community event for Snow Peak in Copenhagen. To tap into the essence of the Japanese outdoor brand, we invited local forager Kristoffer Schou to help our community source ingredients from the environment of Amager, before cooking up the likes of time-honoured Japanese miso soup, poached eggs and toasted marshmallows around an elite camping set-up.
CONCEPT & PRODUCTION