IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE
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ms [ems] is a creative studio rooted in active research, specializing in conceptualizing contemporary storytelling. Collaborating with both established and emerging brands within a framework that produces creativity and builds brand narrative. 


Working with brand strategy, concept development, creative production and activations with clients including ASICS, NIKO JUNE, DISTANCE ATHLETICS and NSS MAGAZINE.




























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PRAWN
BRAND STRATEGY & CAMPAIGN


Brand strategy and campaigns for PRAWN

Working with PRAWN on their overall brand strategy and campaigns.

In our efforts to move beyond fleeting tendencies and prioritize meaningful, long-term relationships, we are introducing PUBLIC ISSUE—a series of collaborative mini-campaigns with selected creatives, aimed at exploring the energy and universe of PRAWN through their unique perspectives. Each project is an open interpretation of the intersection between vulnerability, a youthful and often punk attitude, and an ever-present layer of irony.

Suggesting a multilingual approach that transcends communications barriers, offering a direct translation into emotional resonance and universal connection. A place where contrasts blend like tapestry and subtlety delivers an unassuming persona.