IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE






ms [ems] is a creative studio working actively in the analysis and conceptualisation of contemporary brand storytelling.

A philosophical framework in which cross-cultural understanding transforms creativity into compelling content, and the infusion of energy sparks performance in every project. We believe in honest interactions and in building strong narratives for brands.

Contributing within brand- and concept development, activations, installations and music direction with comissions including Asics, Niko June, Wood Wood, NSS Magazine and Prawn.























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PRAWN
BRAND STRATEGY & CAMPAIGN


Brand strategy and campaigns for PRAWN

Working with PRAWN on their overall brand strategy and campaigns.

In our efforts to move beyond fleeting tendencies and prioritize meaningful, long-term relationships, we are introducing PUBLIC ISSUE—a series of collaborative mini-campaigns with selected creatives, aimed at exploring the energy and universe of PRAWN through their unique perspectives. Each project is an open interpretation of the intersection between vulnerability, a youthful and often punk attitude, and an ever-present layer of irony.

Suggesting a multilingual approach that transcends communications barriers, offering a direct translation into emotional resonance and universal connection. A place where contrasts blend like tapestry and subtlety delivers an unassuming persona.