ms is storytelling.

A philosophical approach to exploring new territories of meaning, perception and interaction. Turning complexity into something to understand, feel and act on.
  
Energy*
Coherence*
Storytelling*
Research* 
Symbolism* 

Working with ideas and telling stories with commissions including ASICS, DR, NIKO JUNE and NSS Magazine. 
  























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PRAWN
BRAND STRATEGY & CAMPAIGN


Brand strategy and campaigns for PRAWN

Building the brand strategy and campaign direction for PRAWN Jewellery. Positioning the brand with a poetic and approachable touch that builds a personal resonance with the customer, helping it stand out in a crowded market of generic products. 

In our efforts to move beyond fleeting tendencies and prioritize meaningful, long-term relationships, we are introducing PUBLIC ISSUE—a series of collaborative mini-campaigns with selected creatives, aimed at exploring the energy and universe of PRAWN through their unique perspectives. Each project is an open interpretation of the intersection between vulnerability, a youthful and often punk attitude, and an ever-present layer of irony.

Suggesting a multilingual approach that transcends communications barriers, offering a direct translation into emotional resonance and universal connection. A place where contrasts blend like tapestry and subtlety delivers an unassuming persona.