DOUBLE A LAUNCH

IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE

ms [ems] is a creative studio rooted in active research, conceptualising contemporary storytelling. Working with both established and emerging brands within a framework that produces creativity and builds brand narrative.

INSTAGRAM
SOUNDCLOUD

DOUBLE A

Brand positioning and re-launch.

Working with the positioning and re-launch strategy for the WOOD WOOD sub-brand DOUBLE A. An independent genderless collection working with high-quality street-wear essentials. Presenting a brand imbued with an uncut attitude and aspires to connect and facilitate an international community of young, aspiring personalities.

BRAND STRATEGY & GO-TO-MARKET