IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE
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ms [ems] is a creative studio rooted in active research, specializing in conceptualizing contemporary storytelling. Collaborating with both established and emerging brands within a framework that produces creativity and builds brand narrative. 


Working with brand strategy, concept development, creative production and activations with clients including ASICS, NIKO JUNE, DISTANCE ATHLETICS and NSS MAGAZINE.




























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CONCEPT & PRODUCTION


NOVABLAST™ 5 launch

An orienteering run through the bricks of Copenhagen, marking the launch of the highly anticipated NOVABLAST™ 5 running shoes. Testing the energy return of the shoe with a team competition navigating 6 stops and being the first team to return to base. 

An evening with energy and rhythm.