Working with brand strategy, concept development, creative production and activations with clients including ASICS, NIKO JUNE, DISTANCE ATHLETICS and NSS MAGAZINE.
SOUNDCLOUD
CONCEPT & PRODUCTION
Introducing MOVE YOUR MIND together with ASICS and Distance Running, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.
For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.