IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE
Feed




ms [ems] is a creative studio rooted in active research, specializing in conceptualizing contemporary storytelling. Collaborating with both established and emerging brands within a framework that produces creativity and builds brand narrative. 


Working with brand strategy, concept development, creative production and activations with clients including ASICS, NIKO JUNE, DISTANCE ATHLETICS and NSS MAGAZINE.




























INSTAGRAM
SOUNDCLOUD










ASICS
CONCEPT & PRODUCTION


MOVE YOUR MIND campaign with ASICS and Distance Running

Introducing MOVE YOUR MIND together with ASICS and Distance Running, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.

For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.