ms is storytelling.

A philosophical approach to exploring new territories of meaning, perception and interaction. Turning complexity into something to understand, feel and act on.
  
Energy*
Coherence*
Storytelling*
Research* 
Symbolism* 

Working with ideas and telling stories with commissions including ASICS, DR, NIKO JUNE and NSS Magazine. 
  























INSTAGRAM
SOUNDCLOUD










ASICS
CONCEPT, CAMPAIGN & PRODUCTION


MOVE YOUR MIND campaign and concept for ASICS and Distance Running

Developing MOVE YOUR MIND as an activation narrative, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.

For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.