ASICS

CONCEPT, CAMPAIGN & PRODUCTION

MOVE YOUR MIND campaign and concept for ASICS and Distance Running

Developing MOVE YOUR MIND as an activation narrative, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.

For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.