Working with brand strategy, concept development, creative production and activations with clients including ASICS, NIKO JUNE, DISTANCE ATHLETICS and NSS MAGAZINE.
SOUNDCLOUD
Launch during 3 Days of Design
Strategy and brand activation during 3 Days of Design with a celebratory breakfast installation, showroom reception, dinner and afterparty madness.
STRATEGY, ACTIVATION & COMMUNICATION
CONCEPT & PRODUCTION
Introducing MOVE YOUR MIND together with ASICS and Distance Running, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.
For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.
CONCEPT & PRODUCTION
Utilizing the cultural connection of NSS and the design powerhouse of NIKO JUNE, presenting a collaborative newsstand as the central venue of Copenhagen Fashion Week SS25. This collaboration offered a space where fashion, design, and culture intersected, reflecting the creative energy of the week.
CONCEPT & PRODUCTION
An orienteering run through the bricks of Copenhagen, marking the launch of the highly anticipated NOVABLAST™ 5 running shoes. Testing the energy return of the shoe with a team competition navigating 6 stops and being the first team to return to base.
An evening with energy and rhythm.
BRAND STRATEGY & CAMPAIGN
Working with PRAWN on their overall brand strategy and campaigns.
In our efforts to move beyond fleeting tendencies and prioritize meaningful, long-term relationships, we are introducing PUBLIC ISSUE—a series of collaborative mini-campaigns with selected creatives, aimed at exploring the energy and universe of PRAWN through their unique perspectives. Each project is an open interpretation of the intersection between vulnerability, a youthful and often punk attitude, and an ever-present layer of irony.
Suggesting a multilingual approach that transcends communications barriers, offering a direct translation into emotional resonance and universal connection. A place where contrasts blend like tapestry and subtlety delivers an unassuming persona.
Introducing ms merchandise - object 02.
Installing ‘energy as a service’ delivers an instrument for exploration while testing the limits of imagination.
Made to order.
MERCHANDISE
Launching the repackable WOOD WOOD Pavillon.
A custom, reusable pavilion was developed in creative collaboration with architecture firm Studio Gestalt, introducing WOOD WOODs take-back programme at Roskilde Festival. The space served as a temporary pop-up space, and immersive extension of the digital website.
Made in creative collaboration with Studio Gestalt
CONCEPT & PRODUCTION
SS23 RUNWAY SHOW
Shutting down the architectural bike bridge of Copenhagen to present WOOD WOOD SS23 Runway Show. In charge of creative production with stage design, music direction with oqbqbo, and ensuring compliance with applicable traffic regulations for the location.
PRODUCTION, STAGE DESIGN & MUSIC DIRECTION
Community fouraging event
Introducing a community event for Snow Peak in Copenhagen. To tap into the essence of the Japanese outdoor brand, we invited local forager Kristoffer Schou to help our community source ingredients from the environment of Amager, before cooking up the likes of time-honoured Japanese miso soup, poached eggs and toasted marshmallows around an elite camping set-up.
Digital campaign
Presenting the first WOOD WOOD digital campaign for the pre-fall 2023 collection. Going digital to also cater for an online community with online possibilities. Working with Tideland Studio for animation.
Showing the campaign video on all platforms, retail and WW showrooms.
ART DIRECTION