IRONY AS THE LETTERS, SENSITIVITY AS THE NAME, ENERGY AS A SERVICE
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ms [ems] is a creative studio and active research practice dedicated to conceptualising the perspective of energy and performance in contemporary storytelling. Assisting both established and emerging brands with a framework for development and delivering projects tied to cultural analysis with a forever off/online approach. 

”irony as the letters, sensitivity as the name, energy as a service” could be interpreted as a slogan or a philosophical statement, suggesting a layered perspective on life and interactions: 

”irony as the letters”: This could imply that there are often layers of irony or unexpected meanings within written or spoken language. It highlights the complexity and nuance of communication. 

”sensitivity as the name”: This suggests valuing sensitivity or honesty in interactions. It could imply understanding and considering relationships as important. 

”energy as a service”: This phrase could be taken literally, referring to providing energy as a utility service. However, in the context of the other phrases, it might also suggest a broader interpretation. It could mean offering an energetic desire for performance or support as a service to others. When integrated, the statement advocates for understanding the complexities of communication, valuing a philosophy of honesty and cultural dedication in the support of others.




INSTAGRAM
SOUNDCLOUD




NSS MAGAZINE & NIKO JUNE
Utilizing the cultural connection of NSS and the design powerhouse of NIKO JUNE, presenting a collaborative newsstand as the central venue of Copenhagen Fashion Week SS25




NIKO JUNE
NIKO JUNE is 24/7. 
Strategy and brand activation during 3 Days of Design with a celebratory breakfast installation, showroom reception, dinner and afterparty madness.


 
ROSKILDE FESTIVAL
WOOD WOOD
    A custom, reusable pavilion was developed in creative collaboration with architecture firm Studio Gestalt, introducing WOOD WOODs take-back programme at Roskilde Festival. The space served as a temporary pop-up space, and immersive extension of the digital website.



    MS MERCHANDISEWhat does speakers have to do with a creative studio?

    Installing ‘energy as a service’ delivers an instrument for exploration while testing the limits of imagination. Also available as merchandise.



    WOOD WOOD
    SS23 RUNWAY SHOW     Shutting down the architectural bike bridge of Copenhagen to present WOOD WOOD SS23 Runway Show. In charge of creative production with stage design, music direction with oqbqbo, and ensuring compliance with applicable traffic regulations for the location.




    SNOW PEAKIntroducing a community event for Snow Peak in Copenhagen. To tap into the essence of the Japanese outdoor brand, we invited local forager Kristoffer Schou to help our community source ingredients from the environment of Amager, before cooking up the likes of time-honoured Japanese miso soup, poached eggs and toasted marshmallows around an elite camping set-up.



    WOOD WOOD
    DIGITAL CAMPAIGN     Presenting the first WOOD WOOD digital campaign for the pre-fall 2023 collection. Going digital to also cater for an online community with online possibilities. Working with Tideland Studio for animation.

    Showing the campaign video on all platforms, retail and WW showrooms.



    DOUBLE A LAUNCH Working with the positioning and re-launch strategy for the WOOD WOOD sub-brand DOUBLE A. An independent genderless collection working with high-quality street-wear essentials. Presenting a brand imbued with an uncut attitude and aspires to connect and facilitate an international community of young, aspiring personalities. 



    THOUGHTS OF ME PRESS
    PUBLISHING     Founder and editor-in-chief of ’Thoughts of Me’ publishing studio, with the aim of conquering an intuition-driven niche within publishing that bridges fashion and art magazines to more conceptual books. Bringing more entertainment and impulsiveness to the publishing world by collaborating with sincere and talented artists from all ends to create an aspirational and inspiring universe.

    Collaborating with both new and established faces from Haydeé Touitou, Sarah Handelman, Emma Rosenzweig to Amanda Lydert with a retailer network in New York, Paris, Helsinki and Copenhagen.



    HANREJ / WOOD WOOD 
    COLLABORATION     The WOOD WOOD and HANREJ  ’WOOD WOOD, YEAH THAT’S HARD’ necklace.

    In charge of collaboration and design for the retail exclusive to be launched during the WW AW23 Runway Show alongside the full HANREJ jewellery collection.