”irony as the letters, sensitivity as the name, energy as a service” could be interpreted as a slogan or a philosophical statement, suggesting a layered perspective on life and interactions:
”irony as the letters”: This could imply that there are often layers of irony or unexpected meanings within written or spoken language. It highlights the complexity and nuance of communication.
”sensitivity as the name”: This suggests valuing sensitivity or honesty in interactions. It could imply understanding and considering relationships as important.
”energy as a service”: This phrase could be taken literally, referring to providing energy as a utility service. However, in the context of the other phrases, it might also suggest a broader interpretation. It could mean offering an energetic desire for performance or support as a service to others. When integrated, the statement advocates for understanding the complexities of communication, valuing a philosophy of honesty and cultural dedication in the support of others.
SOUNDCLOUD
CONCEPT & PRODUCTION
Introducing MOVE YOUR MIND together with ASICS and Distance Running, embodying the philosophy of a sound mind and a sound body through movement and a desire to explore and discover unknown terrains. Shifting the balance from performance to self-discovery, believing the body can change the mind.
For the campaign, guests were invited on a day trip to Møns Klint for an exploratory trail run, followed by a Japanese-inspired dinner by Caroline Sofie.